The other day it was one of those days when a store package of brownie mix looked really good. There are many days when I want to eat homemade brownies but either I don’t have all the ingredients or don’t feel like baking that day.
I caved and bought The King’s Cupboard Double Chocolate Brownie Mix. In my defense, it wasn’t just any brownie mix. The ingredients WERE organic, they WERE double chocolate and I still had to add a few fresh ingredients.
All I had to do was add three eggs and one stick of butter. It’s that simple! Everything else is in the mix including the chocolate chips. That’s where the double chocolate comes in! It’s optional to add in walnuts, which I did, a ½ cup in all. Mixed it together in a blink of an eye and poured it into the 8×8 baking pan. Nothing to it and they were done in 30 minutes.
I guess the proof is in the pudding or in this case, in the brownies. These were really good being denser and chewy than fluffy and cake-like. They were a bit dry rather than moist but I think I should have checked them at 20 minutes and I’m sure the walnuts cut down on the moistness. The double chocolate made the brownies very chocolaty sprinkled with chocolate chip morsels throughout.
Given the speed that you can make these, they are good for those emergencies (yes, chocolate cravings can be emergencies) when you have to have a chocolate fix but you can’t get out to the store. It’s always good to have a package on hand for that unexpected company or girlfriend crisis.
They are certified organic and even kosher dairy certified. So no excuses for fresh baked brownies unless of course you can’t find them. I didn’t see a listing of stores that carry the King’s Cupboard products but you can contact them through their website. They also make chocolate cake mixes, frostings, puddings and dessert sauces but you can discover those for yourself.
Note to King’s Cupboard: Let me know if I missed the list of retailers carrying your products otherwise it would be wise to include a list on your site.
Update: King’s Cupboard has advised me that they don’t list the retailers that carry their products because some retailers don’t carry their complete line. They don’t want customers to be disappointed if they’ve visited the store and the item is not there.
While this is considerate of them, I think they may be missing an opportunity to introduce and sell more of their products. If customers are going into the store asking for a particular product, then the retailer will be encouraged to stock it in their store. A list of retailers could be listed on their site with a disclaimer that states they should check with either them or the retailer as they may not carry their full line. I believe this is a standard practice now.
{ 3 comments… read them below or add one }
I will have to buy this mix and give it a try. Thanks for the suggestion!
Brownie Power
nice idea
Thanks. BTW I’ve had one of your edible arrangements sent to me through your store in West Vancouver. Great idea, nice change to flowers and you can eat the gift!