Have a Break. Have a KitKat. Nestle continues to produce clever tactics for their messaging and branding of their Kit Kat chocolate bars, a bar first created in 1935.
If you feel you just have to have a break, now you can go have one at their website: TheFirstWorldWideWebsiteWhereNothingHappens. As you click through, the website loads and you will notice that as it loads, it lists lots of things most people need to do or are thinking about such as briefings, interact, presentation, garbage and traffic. It ends with ‘working like a machine’.
When it finishes loading, you come to a white homepage with little on it. There’s the brand message ‘Take a break’ and a VERY small KitKat logo. Note: there’s no navigation to lead you anywhere else and distract you.
At the bottom of the homepage is the reassuring fine print. If you detect something happening here it’s probably a bug and we’ll fix it. Please report any incident to report@thefirstworldwidewebsitewherenothinghappens.com. When confirmed you’ll be rewarded.
I do think they should have an option to choose an image of a broken Kit Kat bar. That way I can customize and choose HOW to enhance my break. But I guess that defeats the purpose. The way it’s designed now is for a pure moment of nothing. Ummmm.
Another way to take a KitKat break is to rest on one of their branded benches. The shape of the Kit Kat bar lends itself easily to a bench. As you can see the bench posted here is done completely to look like chocolate. I think I actually prefer the one that has half the wrapper torn off as seen on a fellow flickr’s site.
When the KitKat break slogan was first created in 1957, I imagine Nestle didn’t know just how busy and hectic our lives would become. I know I didn’t. All the things created to make life easier seems to make things only that much more hectic as we cram a great deal more into the same amount of time. Wherever you are today, take a break.
{ 1 comment… read it below or add one }
This is so amazing! I just want to eat it.