Have a Break. Have a KitKat. Nestle continues to produce clever tactics for their messaging and branding of their Kit Kat chocolate bars, a bar first created in 1935.
If you feel you just have to have a break, now you can go have one at their website: TheFirstWorldWideWebsiteWhereNothingHappens. As you click through, the website loads and you will notice that as it loads, it lists lots of things most people need to do or are thinking about such as briefings, interact, presentation, garbage and traffic. It ends with ‘working like a machine’.
When it finishes loading, you come to a white homepage with little on it. There’s the brand message ‘Take a break’ and a VERY small KitKat logo. Note: there’s no navigation to lead you anywhere else and distract you.
At the bottom of the homepage is the reassuring fine print. If you detect something happening here it’s probably a bug and we’ll fix it. Please report any incident to report@thefirstworldwidewebsitewherenothinghappens.com. When confirmed you’ll be rewarded.
I do think they should have an option to choose an image of a broken Kit Kat bar. That way I can customize and choose HOW to enhance my break. But I guess that defeats the purpose. The way it’s designed now is for a pure moment of nothing. Ummmm.
Another way to take a KitKat break is to rest on one of their branded benches. The shape of the Kit Kat bar lends itself easily to a bench. As you can see the bench posted here is done completely to look like chocolate. I think I actually prefer the one that has half the wrapper torn off as seen on a fellow flickr’s site.
When the KitKat break slogan was first created in 1957, I imagine Nestle didn’t know just how busy and hectic our lives would become. I know I didn’t. All the things created to make life easier seems to make things only that much more hectic as we cram a great deal more into the same amount of time. Wherever you are today, take a break.
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With a name like ‘Rosemary, Baby’ for a chocolate bar, you can’t help but be reminded of the movie, Rosemary’s Baby by Roman Polanski. (Well if you are old enough!) Funny to view the 
The Rosemary, Baby chocolate bar is made with 70% chocolate and is infused with the essence of rosemary. You can smell the rosemary as soon as you unwrap the bar. The dark chocolate melted in my mouth and had a smooth rich taste then the rosemary kicked in. I found the rosemary flavour very overpowering and it actually tasted quite medicinal. It finished in my mouth with a bitterness that stopped me from continuing on and eating the rest. I think there’s just too much rosemary essence in it and I LOVE rosemary.
Paul Young began Paul A. Young Fine Chocolates in the UK in 2006. Since then he’s been creating 
1. Were you formally trained to work in the art of chocolate making?
Creative, daring, classical and pure. Totally handmade, nothing artificial, pure ingredients and no flavourings are used.
7. If you weren’t working with chocolate, what would you be doing?
New Hampshire has come up with a tasty way to spend a day or two through their beautiful state. How does a tour sampling the tastes of the state’s best chocolate and best martini’s sound? I think it sounds a perfect way to spend a few days.
The other day it was one of those days when a store package of brownie mix looked really good. There are many days when I want to eat homemade brownies but either I don’t have all the ingredients or don’t feel like baking that day.
I guess the proof is in the pudding or in this case, in the brownies. These were really good being denser and chewy than fluffy and cake-like. They were a bit dry rather than moist but I think I should have checked them at 20 minutes and I’m sure the walnuts cut down on the moistness. The double chocolate made the brownies very chocolaty sprinkled with chocolate chip morsels throughout.
I arrived about 1pm Saturday afternoon and they didn’t have many Easter bunnies left. In fact, they only had a few 3” solid bunnies. Knowing I needing something larger with bigger impact, my partner would eat that bunny in two bites, I ended up getting their last dark chocolate eggshell filled with their chocolates.
Rick Levine started Seth Ellis Chocolatier in Boulder, CO along with his brother, Neil and colleague, David Lurie. The name, Seth Ellis, is derived from Rick and his brother’s middle names. As you read through our conversation, you can’t help but visualize the chocolate and salivate at the combination of tastes he describes.
1. Were you formally trained to work in the art of chocolate making?
3. How would you describe the product line your company offers?
Over the years, we’ve spent a lot of time looking at and tasting any chocolate we can find. We discovered chocolates with gorgeous packaging, chocolates that look beautiful and elegant and chocolates with amazing tastes. We also noticed many chocolatiers succeed in only one of these three domains, good packaging, good appearance or good taste, but not two. The good ones will nail two out of three, and only the best will excel at all three. We’ve tried to create chocolate that scores at all three.
We really don’t have one stand-out best seller as our customers have their own favorites depending on their tastes. People who prefer darker chocolate like our dark truffles, which have a great 78% ganache, made with Organic Valley heavy cream infused with a touch of cinnamon. Our candied lemon and lemon truffles are for lemon lovers. Our raspberry and mint are good starters for non-dark folks, and our nutmeg caramel snobinettes and milk truffles are fun for people with milder tastes. And then there’s ginger with two kinds of organic ginger, coffee with cream infused with Allegro organic Guatemalan beans, blueberry… Oh, I better stop. 
I love combining the work of my head, my heart and my hands. My father was a potter, my brother is an artist and designer, and I’ve always enjoy creating things. I have no idea what I might do beyond this business, but it will be fun to discover it.
There were two flavours to choose from, Smoked Salt Caramels in milk chocolate and Gray Salt Caramels in dark chocolate. I could only choose one as I’m watching my chocolate intake these days – summer IS just around the corner. The problem was I wanted to try the unique taste of the Smoked Salt but prefer dark chocolate. After much discussion with myself, I decided Smoked Salt Caramels it was since that was the unique ingredient.
The first thing you notice is the generous amount of salt. Large grains of salt perched on top and cascading down the sides of the milk chocolate. As you bite into it, the salt bursts with its delicate smoky essence and melts in your mouth combining with the sweet caramel.
Easter egg hunts are now being organized as Easter Sunday fast approaches on April 12th. While little ones will be eager to get their tiny hands on the hidden chocolate, there could be uninvited guests that would find the scrumptious chocolates deadly.
If you have a dog in or visting your household on Easter Sunday, be sure to have someone in charge of looking after him while the hunt is on. You should know what you’ve hidden and where so you can determine if all the chocolate has been found. Better yet, hide a basket of Easter chocolate goodies so it’s together in one container. You can hide candy such as jelly beans or other surprises around the house instead. 
